Spring Treasures
Project Overview
Spring Treasures is a Shopify boutique dedicated to curating timeless keepsakes and elegant décor. The shop offers an exquisite selection of collectible figures and home treasures, including beloved brands like Willow Tree, Swarovski crystal figurines, and other finely crafted decorative pieces such as porcelain angels, seasonal ornaments, and artistic glass sculptures. With a focus on meaningful gifts and refined home décor, Spring Treasures blends sentiment with artistry to create a shopping experience that celebrates life’s most cherished moments.
Design Strategy & Execution
Logo Design
The logo for Spring Treasures combines elegance and warmth, with a stylized “S” motif accented by delicate leaves. This symbol evokes growth, renewal, and timeless beauty—core themes of the boutique’s curated collection. The clean lines and organic shape create a harmonious balance between modern simplicity and classic sophistication.
Color Palette
The brand uses a refined palette of soft blush rose paired with deep slate gray, creating a balance of warmth and professionalism. The blush tones symbolize sentiment and artistry, while the darker accents bring structure and timelessness. This palette enhances the boutique’s identity as a source of meaningful, high-quality gifts and décor.
Melon color name
Davy's Gray color name
Typography
The typography embraces a classic serif font with high readability and a touch of sophistication. Its refined letterforms reflect elegance and reliability, aligning with the boutique’s curated and timeless product offerings.
Samples
The branding was applied across the Shopify storefront, packaging, and social media graphics to create a consistent brand presence. Product photography layouts were designed to highlight fine details and craftsmanship, while the eCommerce experience was styled with a clean design that emphasizes discoverability, trust, and elegance.
Project Outcome
Spring Treasures launched as a boutique Shopify store with a seamless shopping experience that reflects the elegance of its curated collection. The branding and design strategy emphasize timeless beauty and meaningful gifting, helping establish trust with customers seeking heirloom-quality décor and keepsakes. By unifying logo, palette, and typography, the boutique presents a professional yet warm brand presence that sets it apart in the competitive home décor and collectibles market.
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