Jeep Wrangler
Project Overview
For this campaign, we designed a striking out-of-home advertisement for the Jeep Wrangler. The billboard was created to instantly communicate Jeep’s adventurous spirit and the vehicle’s ability to go beyond conventional roads. Positioned in a busy urban area, the ad was built to stand out and capture attention while reinforcing Jeep’s brand identity as a leader in rugged exploration.
Design Strategy & Execution
Samples
The creative concept centered on a satellite-style map with a Jeep Wrangler positioned as though it were navigating terrain only visible from above. This approach reinforced the theme of off-road exploration, making it feel as if the Wrangler was carving its own path across uncharted territory.
Project Outcome
The campaign successfully captured Jeep’s core messaging: freedom, adventure, and capability. By leveraging a simple yet powerful visual metaphor, the ad resonated with audiences and reinforced the Wrangler’s positioning as the vehicle for those who crave the outdoors, even when surrounded by the city.
Every project we take on is built with the same focus—strong design, clean execution, and lasting results. Let’s talk about how we can bring that same energy to your next idea.