Goblins Loot
Project Overview
Goblins Loot is a new eCommerce brand entering the world of tabletop gaming and fantasy collectibles. The store will launch on Shopify and cater to enthusiasts of Dungeons & Dragons, Magic: The Gathering, and other role-playing games. Alongside cards and gaming accessories, the shop will also offer unique crafts and curated fantasy-inspired items that capture the spirit of adventure.
Design Strategy & Execution
Logo Design
The logo combines an illustrated goblin mascot with a bold, hand-drawn wordmark. Thick outlines, simplified shapes, and expressive facial details create an unmistakable mark that reads clearly at small sizes while feeling energetic and fun at large scales. The lockup was designed to work as a full combination mark, wordmark only, or icon-only avatar, ensuring flexibility across Shopify, social profiles, and print.
Color Palette
The brand leans into earthy, fantasy-themed tones with a signature goblin green, contrasted by darker outlines and neutral shades. This palette not only grounds the brand in its fantastical roots but also ensures versatility across digital and physical applications, from packaging to Shopify storefront design.
Olivine color name
Reseda Green color name
Typography
Typography for Goblins Loot embraces bold, heavy lettering with playful edges, evoking the feel of fantasy maps and dungeon crawls. The type treatment balances readability with personality, ensuring the brand stands out while still being functional for digital storefronts and marketing materials.
Project Outcome
With branding completed, Goblins Loot is positioned for a strong entry into the gaming retail market. The identity communicates fun, adventure, and community, appealing directly to tabletop gamers and collectors. The Shopify store development will extend this foundation into a fully realized eCommerce experience, ensuring the brand resonates with fans both online and offline.
We wanted Goblins Loot to feel like a treasure chest you stumble across in your favorite campaign—full of surprises, character, and fun.
Every project we take on is built with the same focus—strong design, clean execution, and lasting results. Let’s talk about how we can bring that same energy to your next idea.