Crate Nashville
Project Overview
For Crate Nashville, we developed a custom set of flat-style icons to represent core logistics and delivery services. These icons are crafted to work seamlessly across digital platforms, ensuring consistency for both app and website use. The goal was to create clean, modern visuals that convey movement, reliability, and efficiency while keeping the style approachable and minimal.
Design Strategy & Execution
Color Palette
The icons use muted earth tones—warm browns and soft grays—paired with a pop of rust red in the delivery truck. This palette reinforces trust, professionalism, and approachability without overwhelming the user interface.
Mango Tango color name
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Typography
No typography was directly applied to the icons, but their simplicity ensures compatibility with Crate Nashville’s existing typefaces. The clean vector lines allow them to sit naturally beside brand typography in digital layouts.
Samples
The icon set includes a hand truck with a box to represent pickup and loading, a single box as a universal shipping symbol for order status or inventory tracking, and a delivery truck that conveys transport and last-mile fulfillment. Together, these icons tell a complete story of the customer’s journey from package preparation to final delivery.
Project Outcome
The icon set gives Crate Nashville a flexible toolkit for enhancing their digital experience. With a cohesive visual language, the brand can guide users intuitively through their app or website, from pickup to delivery. The designs balance utility and personality, ensuring scalability and clarity at any screen size.
Every project we take on is built with the same focus—strong design, clean execution, and lasting results. Let’s talk about how we can bring that same energy to your next idea.